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The World is Changing.
Are You Prepared?

Resilliancy is the Key to Success

Digital disruption is accelerating; people, groups, and businesses must adapt to keep up. Traditional mechanical markets are being replaced by dynamic, organic ecosystems, and companies must collaborate across functions to succeed. The complexity of these new systems creates unprecedented challenges;  requiring entirely new strategies for individuals, teams, and companies to navigate the chaos. We have been collecting the evidence, studying what works and what doesn't, and even creating our own real-world experiments to uncover the formula for growth in the digital age.  We're cracking the different codes for you, your team, and your company.  Don't be caught off guard - contact us today to stay ahead of the curve.

Our 
Focus

Get to Know Us

Successification empowers you to succeed in the face of digital disruption. Our approach helps you see the big picture, solve complex problems, and simplify connections. By understanding conventional go-to-market beliefs, we develop new theories of success and refine them with insights from those on the front line. We aspire to help you unleash your full potential and achieve your wildest dreams. Our commitment to constant innovation and improvement ensures that we provide you with the right tools and approaches to succeed with confidence. Don't settle for mediocrity - join us at Successification and unlock your full potential today.

Our 
Why

Get to Know Us

Successification exists to inspire and enable businesses, departments, and individuals to achieve success in the face of digital disruption. Our mission is to empower you to see the big picture, sort through the noise, solve complex problems, share insights, and simplify connections. By understanding conventional go-to-market beliefs, we develop new theories of success, test them, and refine them with insights from observers and those on the front line. We aspire to help you unleash your full potential and achieve your wildest dreams, even in the face of unprecedented challenges. Our commitment to constant innovation and improvement ensures that we provide you with the right tools and approaches to succeed with confidence. Don't settle for mediocrity or let the digital disruption hold you back - join us at Successification and unlock your full potential today.

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Our Scope

Successification exists to inspire and enable businesses, departments, and individuals to achieve success in the face of digital disruption. Our mission is to empower you to see the big picture, sort through the noise, solve complex problems, share insights, and simplify connections. By understanding conventional go-to-market beliefs, we develop new theories of success, test them, and refine them with insights from observers and those on the front line. We aspire to help you unleash your full potential and achieve your wildest dreams, even in the face of unprecedented challenges. Our commitment to constant innovation and improvement ensures that we provide you with the right tools and approaches to succeed with confidence. Don't settle for mediocrity or let the digital disruption hold you back - join us at Successification and unlock your full potential today.

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Choice

We're interested in exploring the art of persuasion.  Without taking the first step, there is no success.   What's different between people who are change agents and others?  How are change agents influenced?

  Professions that deal with this include:

  • Management Consulting 

  • Medical Practitioners

  • Entrepreneurs 

  • Lawyers 

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Change

We're looking at industries or situations where many dynamic forces are simultaneously at play.  Part of the challenge is breaking down the path to be more digestible for a group that doesn't want to change.

Examples Include 

  • Design Thinking Leaders 

  • Corporate Strategy 

  • Adult Learning

  • Physical Therapists

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Connected

We're focused on situations where many people are involved in the buy-in process to make a choice and the process of developing the solution.  Due to the growing influence of social media on many aspects of our society, we're solely focused on understanding the impact of social media on group dynamics. 

Professions dealing with this include:

  • Consumer Marketers 

  • Political Campaigns

  • Movie Producers 

  • Community Organizers  

Who is the Site For?

Are You and Unsual Suspect?

If you: 

believe digital disruption is the new normal 

sense something off, but you can't describe it

struggle to give words what you are looking for

learn by challenging (yourself and others)

know success is a journey but want ways to prove it 

Get excited about being challenged.

Enjoy the process of debate and then getting to yes 

Are drawn to the material on this site 

Value being successful over being right

Like to build on other people's ideas

Thrive when you part of something bigger than yourself

Seek a mentor or...

Want to pay it back and be a guide

Then, this site is for you.

Our 
Mission

What We Are Doing

Exploring Successification

The five attributes of successifcation: see, sort, solve, share, simplify - are each being explored in pockets in different industries and emerging fields.  Here are a few representative examples:

 

See 

Systems thinking is an emerging field of decision-making focused on developing tools and techniques to help researchers in many fields (academia, science, consulting, military, medicine, etc) to develop ways to explore complex problems through synthesis (examining the connections between the parts of a system) over analysts (breaking a system down into its parts and studying each element).  

Sort 

Value stream analysis is used in manufacturing and supply chains to work backward from the customer, identify "friction" in that process, and then systematically eliminate it.   These processes generally yield tremendous results because they not only identify cost savings but also improve customer satisfaction simultaneously. 

 

Solve 

Design thinking is an emerging field focused on developing approaches to get groups of people together to solve complex problems that are human-centric.   


Share

With the rise of new media and community platforms - there is an explosion of many ways to communicate and distribute information to many people.   

 

Simplify

There are a variety of emerging methods that focus on step-by-step systematic simplification.   Examples include the development of operating models, the creation of ecosystem architectures, or customer experience audits.  

 

Critical issue:  hosts are rejecting the transplant 

When doing an organ transplant, medical professionals all know that the patient's immune system is likely to treat the new organ as an antigen and work to eliminate the threat.  They have developed procedures to condition the host to avoid categorically rejecting the new organ and to give the life-saving surgery a chance to succeed.  

Unfortunately, this is happening with most businesses today, as the need to transform elements of the businesses is either avoided (in favor of a more classic approach) or - leadership doesn't take the steps required to prepare the company for a change, and the host rejects the transplant. 

Why is this happening?   For the past 20 years, business practices have focused on operation effectiveness gains.  Management techniques have stressed 'data-driven' decision-making, which puts a premium on analysis.  Metric-based management has emerged and the ubiquity of technology to collect and distribute these metrics has created an entire internal business ecosystem optimized for stable, predictable states.  These rigid systems fail dramatically when confronting dynamic, complex challenges brought by digital disruption and creating massive blindspots with executive decision-makers.

  

There are four (4) main reasons why corporate hosts reject their transplants. 

1) People.   Businesses have created many specialized roles in sales and marketing each focusing on a specific details with no incentive to explore the big picture. 

2) Process.  Commercial processes are internally designed to be activity-based and follow linear steps.   The actual customer experience of a complex pursuit is action-driven and follows non-linear steps.  

3) Information.   The sheer volume of information collected to inform the commercial process is overwhelming (One large technology firm is tracking over 5000 different metrics for its cloud-based products) yet very little if any of that data provides forward-leaning indicators. 

4) Technology.   Today there are over 2000 sales and marketing technology choices available for businesses.  These technologies are referred to as "stacks" which - taken together - result in challenging user experiences for salespeople and the stakeholders they have to work with.   

What are we doing? 

Collecting pockets of innovation 

We are investigating the fundamental capabilities various business models provide, and see where companies in those areas are innovating.   In pockets, the various businesses are showing green shoots of innovation. So, we're going to pay attention to them: research businesses (Forrester), management consultants (McKinsey), Private equity firms (TCV, VISTA), Systems Integration Firms (Deloitte, KPMG), Process consultants (Alexander Group or Sales Benchmark Index), Sales Training Firms (Challenger, Sandler), Academics (Dr. Howard Dover, Dr. Robert Petersen, Dr Joel Lebon) to develop ideas and concepts to test.   

Creating new theories of value 

By identifying green shoots of innovation in all fields and organizing them into people, process, information, or technology issues, we can develop new strategies of value and publish them as a hypothesis.  Of course, these theories will be challenged, which they should.    But the iterative nature of the challenges creates better, more stress-tested theories.  

 

Field testing

We strongly embrace the idea that "if you can't produce the intended result, it doesn't matter."  One of our core beliefs is that when it comes to success, the issue is to focus on the actions that people take (which must be verifiable) that provide proof that a step has been achieved, and then also create metrics to provide forward-leaning predictive indicators.   

 

Tacit knowledge capture and transfer 

We also start with fieldwork as well.   We are discovering that outliner performers have figured out dramatically different approaches than those prescribed by the company - and no one in the organization can extract those proven techniques that constitnly work.   This expert "know-how" is called "tacit knowledge" in knowledge management circles.  Capturing and then sharing "know-how" is particular changing because, as businesses have become more metric-driven - measurement focus on learning has become biased towards more easily scored "know-what" (explicit) knowledge.


We value tactic knowledge because it's acquired through the sweat equity of people engaged in the activity where they have to overcome all of the imperfections and complexities of the real world.   When explicit knowledge is often created (thing research firms or consulting organizations) this information is collected focusing only on uncovering a very discrete question or scope.  Neither of these organizations observes the behavior of the people involved in the practice.  

 

So, our focus is to collect and share both - and develop a skill over time to communicate tactic knowledge (know-how) more effectively.  

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