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Commerce is Human


Validating a First Principles Coordination Foundation
Are First Principles the Compass to Navigate the Virtual Commercial Space? As society transitions from a reality governed solely by...
Scott Santucci
Feb 25, 202528 min read
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A Perspective of "Mental Maps" and Navigating Complex Environments
In Short Last week, I commented on Dave Snowden's LinkedIN post (you can read it below) Here is a readers digest of the exchange Dave "...
Scott Santucci
Dec 4, 202420 min read
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Successification Toolkit: Making Abstraction more Concrete
Does the word "abstraction" make you feel a little uneasy? If it didn't - please let me know why it didn't because - it certainty did...
Scott Santucci
Oct 10, 20239 min read
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Sales Sabotage: Message Decay in Digital Communication
Topics Covered in this Article The Invisible Challenge: Message Decay Message decay is a palpable issue, even though it often goes...
Scott Santucci
Oct 9, 202317 min read
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Digital Disrupted: The Path Hidden by your Own Brain
"It ain't what you don't know that get you into trouble. It's what you know for sure that just ain't so." - Mark Twain. Let's Talk...
Scott Santucci
Sep 23, 202311 min read
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The Future is a Shifting Landscape: Are You Prepared?
The future is an ever-changing landscape, one that is constantly shifting and evolving. To be successful in this dynamic environment, it...
Scott Santucci
Apr 7, 20234 min read
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From a Basement Newsletter to Global Research Power
In 1983, George Colony started writing research reports on the impact of technology on businesses in his basement. Today, Forrester...
Scott Santucci
Mar 8, 20233 min read
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