top of page

The science of scaling commerce
SUCCESSification: A Formal Theory of Scalable Commerce
The contemporary commercial landscape is mired in a scaling crisis. Organizations find themselves trapped in a state of "episodic success," where traditional growth playbooks fail as the entity expands. This failure is a direct consequence of treating commerce as an intuitive craft rather than a formal science. SUCCESSification is the first operational synthesis that unifies seven independent Nobel-validated findings into a coherent grammar for scaling commerce — built from 8
Scott Santucci
1 day ago2 min read
The Strategic Operating Sequence: From Diagnosis to Recalibration
The order of intervention is as critical as the intervention itself. SUCCESSification prescribes a four-step operating sequence that transforms diagnosis into disciplined action. Step 1: Read the Constraints Utilize the Model discipline to verify the external reality of what the customer is willing to pay. This is the boundary-reading phase where you map the possibility space before acting. Step 2: Diagnose the Binding Force Use the Growth Ratio (Revenue Growth ÷ Spending) an
Scott Santucci
1 day ago1 min read
Decomposing Commercial Entropy: Constraints, Drag, and Weight
Commercial entropy is the byproduct of growth. Leaders must decompose it into three distinct forces to intervene with precision. Force 1: Constraints Boundary conditions (capital, regulatory, VEC) defining the possibility space. Reference: North's Institutional Economics. Intervention: Read, Reposition, Reallocate. When growth stalls despite efficient operations, the corrective action is to read boundaries and reallocate resources. Force 2: Organizational Drag A relational fo
Scott Santucci
1 day ago1 min read
bottom of page