
Sales is Simple.
Simple is Hard.
Principles
"Principles are what allow you to life a life consistent with those values. Principles connect your values to your actions."
- Ray Dalio
Live:
To truly live is to be in a state of being, to actively engage and respond to our environment and circumstances.
Consistency:
It's crucial to be reliable and predictable, especially when guiding people through change. Consistency builds trust and helps people navigate transitions more smoothly.
Values:
It's essential that our actions align with the values that our clients pay us for. This isn't just about doing business, but about upholding integrity and fulfilling promises.
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Connect:
Rather than just producing more, we need to be curious about whether we're truly connecting the dots. This is about creating meaningful solutions and relationships, not just increasing output.

1.
It's the Experience, Stupid
In a world where customers have more options than ever before, your success depends on how well you guide your clients through their change journey. Design everything from being on stage, not on the sidelines or in the stands.

2.
Lead with You
our personal values and leadership style are critical to your success. Be true to yourself, inspire others through your actions, and lead by example.

3.
Have Courage
Achieving your goals requires taking calculated risks, making tough decisions, and stepping outside of your comfort zone. Embrace uncertainty, learn from your mistakes, and don't be afraid to fail.

4.
Trust the Process
Success is a journey, not a destination. Stay focused, follow a proven framework, and have faith in the process to achieve your desired outcomes.

5.
Embrace Conflict
Conflict can be an opportunity for growth and innovation. Listen to others' perspectives, seek common ground, and use conflict as a catalyst for positive change.

6.
Connect the Dots
Success requires a holistic approach, connecting different sets if information and insight, bringing people from different background and departments together, sorting though different processes, and navigating all kinds of technology.

7.
It's About Getting it Right, Not Being Right
Success is not about being perfect or always having the right answers. Focus on continuous learning, be open to feedback, and strive to improve the experience for everyone involved.